Use THE LAUNCH CODE to build a powerful
marketing and sales team for your business
Use THE LAUNCH CODE to build a powerful marketing and sales team for your business
This enables you to invest in new products and services, hire the best people, and raise funding.
Some founders try to build recurring sales using personal relationships.
Nice start, but not scalable.
Others send hundreds of cold emails hoping someone responds.
Lots of effort with an uncertain outcome.
I’ve created a much better way to generate predictable, recurring B2B revenues.
I’ve used The Launch Code’s principles, tools, and techniques to close $2 billion dollars in B2B sales over my 30-year international career as a corporate executive, entrepreneur, and investor.
I’ve now applied The Launch Code to hundreds of B2B tech startups in the marketing, media, entertainment, enterprise software, education, manufacturing and health sectors across Europe
…and it consistently delivers results.
your offer and message, so prospects understand what you’re selling.
You’ll learn how to communicate so target customers understand why they should buy what you’re selling. We’ll cover a 5-step process for creating a clear value proposition, explain how to determine a product offering prospects can say ‚yes’ to, and how to build customer-first messaging that you apply to your sales and marketing materials.
a structured sales model, so you consistently close
You’ll learn how to build a predictable sales model to ensure you consistently close new deals and generate recurring revenues. I’ll show you how to identify the best prospects and acquire customers through outbound sales, develop partnerships to build your sales reach and credibility, and use inbound marketing to create visibility and leads.
based on targets, so you focus your efforts and reach your revenue goals.
You’ll learn how to set up your execution, so you focus your efforts and reach your revenue targets. I’ll show you a simple way to set goals and KPIs, introduce a system to track your performance so you can adjust and make better decisions, and organize your team to cover all necessary sales functions and prepare it to scale as your business grows.
I’ve generated massive revenues over my 30-year career, including as Sr. Vice President, Global Ad Sales at NBCUniversal International.
I’ve launched or invested in a dozen B2B startups and have had successful exists as both a founder and an angel investor.
Now, I help B2B tech startups — SaaS tools, tech-enabled services and platforms — across multiple industries and countries in Europe build predictable recurring revenues and scale their sales globally by applying The Launch Code.
‘DIY with Help’